Studies can be customized to individual need, but typically include:
- Big Picture Trends:
Regional and submarket overviews, demand, supply and pricing dynamics, macroeconomic and demographic forces, and market projections.
- Location Analysis:
Submarket benchmarking, streetscape and neighbourhood context, transit access, commercial, infrastructure and employment landscape.
- Local Demographics:
Population distribution and forecasts, migration patterns, household characteristics and income levels.
- Comparative Market Analysis:
Market performance of current competition, comparable project profiles, target buyers/renters, factors supporting or limiting successful projects, and establishing demand and pricing thresholds.
- Supply Competition:
Analysis of current and future supply from inventory in new, resale and proposed projects, projected supply and demand growth, and assessment of impact on price/rent growth.
Achievable sale price/rental rates by unit type, optimal project size, suite mix and suite sizes, absorption rates, target audience, suite features and building amenities.